It’s common knowledge that social media marketing is a powerful tool. It has become one of the most important tools for businesses to promote themselves and reach customers. Plus, social media is free and easy to use!
But what you might not know is exactly how you can use social media to market your coaching business.
In today’s coaching industry, it’s especially important to understand how to use social media for your coaching business. It helps you connect with potential clients and grow your following, which builds your credibility. If your ideal client keeps up with trends and uses social media, then you need to invest in social media marketing. The challenge for anyone–novice or expert–marketing their brand or business is creating compelling messages with genuine content that stands out from the noise.
Sharing things that make your brand unique is a great way to generate leads and connect with potential clients. You are the source of genuine and compelling content that shares your expertise and amplifies your message. The best social media pages often have a mix of content, from photos to videos, inspiring quotes to tips on relationships or productivity–any of these can be focused on your unique specialty.
Here are a few things to remember as you are learning how to market your coaching business on social media.
It is important for you to know who your audience is, what they want, and how they want to be marketed to. This will help you determine the type of content that you need to create and share on social media.
In order to market yourself on social media, it is important to not just post content but also interact with others. Like, comment, and share other accounts you admire and reply to users who leave comments or share your posts.
You should also use hashtags when posting content. That way, it can be found by a larger audience than just those who follow your account or page.
Consistency is key! You can pretty much count on this adage to be true in all areas of life from working out to a social media marketing. Even if you can only post once a week right now, your consistency will gain momentum and growth on social media.
Now, let’s dive deeper into 3 essential ways you can market yourself on social media.
1. Post Content That Engages Your Audience & Gets Them Talking
Content is what connects with your audience and persuades them to take a desired action. The more you know about your audience and the more you tailor your content, the higher will be the chances of conversion.
First, you need to understand who your target audience is and what are their needs in order to create relevant content that will resonate with them. Once you have identified their needs, it’s time to start crafting engaging content that will attract them and convince them to take an action, whether it’s signing up for a newsletter, clicking a link to watch your webinar, or simply liking a post and appreciating your content.
Second, the content you create should be inspired by your lifestyle + your zone of genius. People connect with real, authentic glimpses behind the scenes. This is essential for a coach for two reasons. One, if you are the brand then you goal is to find people who want to connect and engage with YOU! This means sharing yourself, your personality, your passion. Two, sharing your lifestyle story lets people in on the magic of what you believe, your formula, your secret sauce. In other words, practice what you preach and show your people that it works!
2. Build Quality Relationships With Brands That You Actually Care About
While you are connecting with people (potential clients) and building relationships (potential referrals) on social media, you are networking, marketing, and promoting your business in fun and creative ways.
Remember, you’re not the only business using social media to find new customers, share your story, and build connection with your followers. Because of its potential to reach large audiences at a low cost, social media has become an essential part of marketing strategy for large and small brands alike.
Social media presents an amazing opportunity to not only connect with individuals, but with brands and other entrepreneurs as well. Connect with the brands you love. Talk about the products and services you use in your own systems and routines and the impact they make on your life. Share content from individuals you respect in your specialty. Cross promotion can amplify your visibility when brands with larger followings share your content in a social media marketing win-win.
This is a great way to align with brands, companies, and entrepreneurs that share values. Most excitingly, you never know what great collaborations may arise from a simple tagged post.
3. Use The Right Tools To Give You An Edge Over Your Competition
A plethora of tools make it easy to streamline your social media marketing plan, post to multiple channels, and create eye-catching content. For example, Hootsuite is a social media management platform (SMM) that allows users to post on multiple social media accounts at once. Other SMM apps like Buffer or Later allow you to schedule posts so that you can batch content, schedule posts ahead of time, and continue checking items off your to do list.
There are also many tools for content creators that help them create posts that will get more engagement on social media. Canva, an incredibly fun and user-friendly graphic design platform, offers an extensive library of pre-designed social media post templates. It takes minimal effort to design and download a stunning design that represents your brand and conveys your message with style.
The best way to keep an edge over your competition is to continue learning about tools, features, and ways to share content and engage with your audience. Instagram coaches like Shine with Natasha teach techniques to creating engaging content and how to generally get the most out of the platform. These entrepreneurs are constantly sharing free knowledge, so the least you can do is start following growth experts and trying their tips yourself.