Building a strong personal brand is the process of establishing a memorable and recognizable identity through both your actions and the way that you present yourself. It is about crafting your personal story and telling it in a way that resonates with the people who are important to you.
A personal brand is an extension of one’s personality, values, skills, and experience. It can also be thought of as a person’s “name” in the marketplace. The goal of personal branding is to create a visual presence that makes you more desirable to your target market and helps you stand out from your competition.
Personal branding requires you to achieve clarity on who you are and what you want out of life and set career goals so that you can make better decisions for your future.
Why is a Strong Personal Brand Important for Your Success?
If you want to succeed in coaching, you need to build a strong personal brand.
It will allow you to stand out in a crowded market and make it easier for you to attract clients that are looking for someone exactly like you. It will also help you network and create genuine relationships when potential clients search for coaches in your area.
A powerful personal brand will make it easier for your ideal clients to know that they can put their faith in you.
Your personal brand is going to be the first impression that you make on potential clients and it will shape how they view your coaching services. Your goal should be to build a personal brand that exudes your most authentic self, which is a vulnerable and meaningful way to connect and engage with your niche audience.
What are the Components of a Strong Personal Brand?
Building a strong personal brand takes time, patience, and dedication. It is the result of sustained effort, and it’s not often something that can be done overnight. You may also find that your personal brand evolves as you dig deeper to expose your authenticity. This is why it’s important to start building a successful personal brand for yourself right away.
There are three essential components of a strong brand:
Your name and title
Your name is how people recognize you and it has a significant impact on your personal branding. It is the most utilized and recognized aspect of your brand and it influences how others perceive you. It’s important to have a well-thought-out, personalized name and title that reflect your personality and accurately communicate who you are. Entrepreneurs have a unique opportunity to take creative liberty with their titles and the ability to imagine a compelling combination of descriptive words to name themselves according to their most prominent strengths.
One of the best ways to make a good first impression is to ensure that your online and offline personalities are closely aligned. Presenting yourself in the way you want to be remembered is important, whether you’re meeting people in person or over Zoom. This isn’t limited to your physical appearance. Your presentation includes client-facing assets like your website, social media accounts, and brand documents like contracts, proposals, and forms. It encompasses your entire client journey, which represents what you value for your client’s experience and what it’s really like to work with you.
Finally, the way that you express your thoughts, whether through written text or spoken word, should be aligned with the brand image that you desire to create. This includes your vocabulary and proprietary language, your marketing approach and calls-to-action, your emails, newsletters, and social media posts, and what they reflect about your brand and values.
How Do You Start Building a Powerful Personal Brand?
You are an individual with a unique story, personality, and skillset to offer to the world. You are a force for good.
It is time for you to start building your personal brand.
The first step to building your personal brand is finding your voice: What do you stand for? Who are you? What do you bring to the table?
The second step is to figure out what specifically you want people to know about you: What are your interests? What do you do in your free time?
The third step is to use that knowledge to create a personal brand website. Building your personal brand will start with a basic website, but it can go way beyond.
If you’re struggling with finding your voice, here are some tips for you:
- Consider what makes you different from other life coaches. What makes you unique?
- Start by talking about yourself in the third person. Pretend like someone else is interviewing you. What would they ask? How would you answer those questions?
- Write down a list of things that make up your personal brand.
- Ask people who know and love you what they think about these qualities and how they can help amplify them.
- Feedback from people who don’t know or love you: try polling your social media following to ask for help.
How to Develop & Implement an Effective Marketing Strategy for Your Personal & Professional Brands
Marketing is an essential part of any business. It is the process of making a product or service known to potential customers and persuading them to buy it. Marketing includes advertising, public relations, direct marketing, and many other ways of reaching out to consumers. The goal of marketing is to increase sales and/or awareness about your product or service.
Every coach has a different marketing strategy that they implement for their products or services. There are six main steps in developing an effective marketing strategy for your personal and professional branding:
1) Identifying your target audience
In order to better engage with your target audience on social media, it is important to know who they are. For example, if your target audience is people who like to read, you need to post articles or blogs that will interest readers.
2) Defining your goals
Before marketing your coaching business on social media, it is important to define your goals so. If you have personal or professional goals that you want to accomplish, set up a timeline for them and post them in personal and public places so that people can hold you accountable for completing these milestones.
3) Selecting the channels you will use for your campaign
There are many different social media channels that can be used to promote your business. The channels you select should be based on the type of content you wish to share and where your target audience is most likely to “hang out”. Learn more about using social media to grow brand awareness here.
4) Creating content
There are so many ways to create content for your life coaching business and you can certainly use your life as inspiration. You can write about things you have learned from your clients or use their reviews as testimonial posts. You can write about topics that you are passionate about and things that you have learned recently from self-reflection or over the course of your career. Lead by example: show your niche how committing to the principles you teach can be challenging, yet life changing.
5) Implement the plan
It might seem overwhelming to jump into social media marketing when you are just launching with your business, but with a little planning, it can be a fun and easy way to make connections, find new clients, and establish your credibility. Start by creating a professional profile on the platforms you selected above and posting content that resonates with your niche.
6) Analyze the results
There are a variety of tools to analyze your social media marketing content and campaigns. They will help you learn what platforms are getting the most engagement and which content is resonating with your audience. You can use this information to figure out how to tweak your strategy to gain more exposure for your business.
Building a personal brand for your coaching business helps you stand out from the competition while providing potential clients with a clear idea of who you are and what they can expect from working with you.
Your personal brand sets you apart from other coaches in your niche. It’s an identity that people can relate to and find trustworthy. It sets you apart from other coaches in the industry when it comes to attracting clients, reaching the right people, and ensuring that you are seen as an expert in the field.
Your personal brand is not just about business cards and social media profiles, it’s also about how you present yourself in person, on your website, and through your marketing materials.