Skip to content

The 4 Best Social Media Tips for Coaches


In this article you’ll find the 4 best social media tips for coaches who want to harness the power of social media to grow their business.

How To Use The Power Of Social Media To Grow Your Business

Social media is a powerful (and fun!) tool that can be used to grow your business. It is an excellent way to share your content with the world and connect with new people. In this article, we will explore how you can use the power of social media to grow your business with the 4 best social media tips for coaches.

Here is a quick list of social media tips for coaches that we’ll cover in more detail below:

  1. Create quality content that’s relevant and valuable to your target audience.
  2. Stay on top of trends in your industry.
  3. Invest in social media marketing education.
  4. Use hashtags when posting.
  5. Participate in conversations on social media.

Keep reading for more details and insight into our top 4 social media tips for coaches who are ready to use social media to increase their brand awareness and attract more clients.

1. Create a Plan

Your social media marketing strategy is used to promote your business and services online. It can include social media platforms like Instagram, Pinterest, and Facebook, blogs, and/or other digital platforms.

A social media marketing plan is an outline of the goals and objectives you are trying to achieve with your social media strategy. It defines what kind of content will be published, how often, and how it will be distributed across different channels.

A well-crafted social media marketing plan can help you achieve your goals. It can make managing your social media accounts easy. It can also provide insights into the most effective methods for reaching your target audience and engaging with them in a meaningful way.

An on-brand marketing plan is a set of guidelines for social media marketing that helps businesses create an image that is consistent with their brand values. An example of an on-brand marketing plan is Starbucks’ content calendar developed by the company’s marketing team. For instance, a brand might create guidelines for social media content that include pillars of content, the tone of messages being shared, and brand kits that decide fonts, colors, and types of images. You may not have a marketing team, but you can easily map out these guidelines for yourself.

  1. Ask yourself: What is a reasonable goal for posting to social media? (i.e. I will post on Instagram 3x per week.)
  2. Ask yourself: What do I want to share? What does my audience want to consume?
  3. Create pillars of content. Pillars of content are the “buckets” or topics that you want to share. A business coach may want to share tips on productivity, leadership wisdom, industry news, and information about their services. A lifestyle coach might want to post motivational quotes, recommended resources, products they love, and ways they work with clients.
  4. Create a content calendar. Decide what you will post when and create an outline for the next 1 to 3 months.
  5. Batch your content creation. Schedule a block of time during your week to create and schedule all the content for the upcoming week.

2. Get to Know Your Audience & Let Them Get to Know You

The idea of social media marketing is to create content that will generate engagement and lead to increased visibility. Engagement is the key to successful social media marketing.

Social media is a great way to reach a wider audience. However, how can you know who your target audience is? The target audience is the person, group, or people that you are trying to reach in your marketing campaign. It might be a particular demographic or it might be specific to your product.

If you haven’t already, set aside time to truly define who your audience is. You can get as specific as one ideal client and ask/answer specific questions about them.

  • What is their professional life like? Their personal life?
  • What about their personality?
  • How old are they?
  • What is their family and lifestyle like?
  • What do the struggle with?
  • What do they love? What do they hate?
  • What types of experiences have they had?
  • What do they want out of life?

Keep asking questions about them until you know them like you know yourself. This will help you find and connect with the people that need you and your unique gifts and service.

Now that you have defined your target audience, (your ideal client) it’s time to let them get to know you. Think about the content you can share about yourself and your business. Make a list of all the things people ask you about your business and turn them into posts. Share the things that make you you.

When you show your authentic self on social media, people are more likely to connect with you and desire to follow you because they want to see and know more. They can relate to you by experiencing the world through your lens.

3. Keep Calm, Cool, & Consistent

Creating a social media marketing plan and content calendar will make this step a piece of cake. Remember, quantity is less important than consistency at this point. Learning to use your social media tools is an important step in the process! As a result, even if you only post once a week, you will be making strides.

The 4 key metrics that matter when it comes to social media are:
  • Reach: How many people are reached by your content?
  • Engagement: How engaged your audience is with your content?
  • Recency: How recent of content is being shown to the audience?
  • Frequency: How often does your audience engage with your content?

It’s a good idea to use business accounts for your social media because you will have access to all of these metrics and more in the admin pages.

Here are 5 keys to consider to stay calm, cool, and consistent on Facebook and Instagram:
  1. Create a captivating and catchy bio / brand personality and goals
  2. Create engaging content that shares your message, knowledge, expertise or experience
  3. Engage with your followers by liking, commenting, and sharing their posts
  4. Use hashtags to increase the visibility of your post
  5. Share content regularly to maintain a consistent presence on the platform and use social media tools such as Hootsuite or Buffer to schedule posts in advance

4. Get Free Help

Who doesn’t love free help?! The beauty of social media is the free advice that shows up on your feed! You can find instagram coaches by searching #instagramtips, #instagramcoach, #reeltutorial, and more. If you like their content and it seems to be working (followers, engagement) give them a follow and save their posts for future reference. Accounts like @brock11johnson and @thefiercesocialsociety will teach you about platform features, share what works and what doesn’t, even give you templates and post ideas.

Here are some of our favorite “free help tips” as of late:

1) Create a compelling call-to-action (CTA). A CTA should be an action that users will want to take after reading your content. For example, you might ask users to share the post or comment on it. Similarly, you can ask them to simply like the post, comment their favorite emoji, or read more in the caption.

2) Get creative with ways to ask your audience to engage with you. Post AMA’s (ask me anything), create polls, ask them for their opinions. This helps you know what is working and what isn’t so that you can make adjustments accordingly. This also helps you stay connected with your customers and build relationships with them over time.

3) Use visuals in your posts, especially before text. This draws readers in and makes it easier for them to digest what you have to say. Moreover, don’t shy away from posting yourself! Your audience wants to connect with you.

4) Use your feed (permanent posts) to focus on your niche. Make it all about your services and solutions for your ideal client. Use stories and reels for anything and everything: passions, hobbies, interests, and lifestyle.

We hope you found our current collection of the best social media tips for coaches to be helpful and inspiring! We’d love to know if you are reading and using these tips! Please comment your social media links below and we will follow along your social media growth journey! Happy posting!